Refresh your Perspective | 撑起一场创意工坊的所有灵感,竟然只靠一杯茶和一套乐高积木

Refresh your Perspective | 撑起一场创意工坊的所有灵感,竟然只靠一杯茶和一套乐高积木

REFRESH YOUR PERSPECTIVE


Last week, Techtemple Shanghai saw a refreshing introduction to Heike-Mate energy tea and the LEGO® SERIOUS PLAY® method. By the use of LEGO, fifty participants from various Startup backgrounds participated in Constructive.xyz's introductive workshop to LEGO® SERIOUS PLAY® where they took a refreshing perspective at the 'concept of imagination' and 'the act of doing' with the use of LEGO® bricks. 

上周三,我们在上海Techtemple举办了一场极富创意的推介活动,主角是黑客能量马黛茶LEGO® SERIOUS PLAY®,50位来自初创领域的同好人士受邀出席。在这场Constructive.xyz创意工坊中,参与者们学到了如何以全新视角进行思考。

 

Why do Heike-Mate, Techtemple, and Constructive.xyz collaborate on this event? Our company's missions align:

为什么黑客马黛,Techtemple,Constructive.xyz决定共同举办这场脑洞大会呢?因为我们三家公司的理念无比契合——敲黑板划重点时间:

 

Heike-Mate's mission is to energize Startups in a better way

Techtemple is dedicated to building the largest O2O Startup Ecosystem in Asia

Constructive.xyz's mission is to bring play back into the way we think about ourselves and our work

黑客马黛 为初创公司注入源源活力

Techtemple 致力于构建亚洲最大的O2O创业生态系统

Constructive.xyz 引导趣味回归我们对自身和工作的思考

 

LEGO® bricks, brain enhancing iced tea, and an awesome startup hub, what more can a Startup ask for?!?

LEGO®积木,让灵感之光迸发的冰茶,气氛不能更赞的创业基地,这难道不是每个创业者都幻想的小天堂吗?!?

Techtemple

 

Originally from Beijing, Techtemple is a Startup Ecosystem that provides its members with Co-working spaces, financial services, events, media, and big data to empower Startups' greatest success. In short, Techtemple functions as an 'Idea-hub', were Startup ideas have the perfect environment to become reality and grow into successful companies.

创立于帝都的Techtemple是一个创业生态系统,为创业者提供联合办公场地、金融服务、活动合作、媒体支持、大数据整合等服务,助力初创公司的成功。Techtemple可以说是一个“创意基地”,这里的绝佳环境为无数创业灵感的实现提供可能,并有机会成长为成熟的企业。

Heike-Mate

 

Heike-Mate is a natural energy drink based on South-American Yerba-Mate tea. We developed Heike-Mate as a drink for people active in Startups in order to help bring balance to their active lives; either during the day or night. It is our mission is to energize Startups in a better way.

黑客马黛是一种天然能量饮料,灵感源于南美洲的耶巴马黛茶。我们研发的初衷,就是帮助活跃在初创领域的人士,不论昼夜都能在忙碌的快节奏中保持平衡。我们的宗旨也是希望为初创界注入焕然一新的能量。

Constructive.xyz

 

Constructive.xyz brings play back into the way we think about ourselves and our work. This play is brought back with the use of the LEGO® SERIOUS PLAY® methodology: an innovative process designed to enhance innovation and business performance using LEGO®.

Constructive.xyz 引导趣味回归我们对自身和工作的思考,这种回归就通过引入LEGO® SERIOUS PLAY®实现:乐高积木在这一精心设计的创新过程中,扮演了重要的角色,激发创意与商业表现。

 

LEGO® SERIOUS PLAY® is build on four key theories that make it into an effective consulting method: Constructivism, Constructionism, Hand Knowledge and Flow.

LEGO® SERIOUS PLAY® 以我们的四维理论为基础,如今已经成为一种有效的咨询模式:构成主义,构建精神,指尖智慧,源源灵感。

 

CONSTRUCTIVISM 构成主义

Put simply, we learn by combining new knowledge with our experience.

简而言之,学习的过程就是将新学到的知识与我们的经验结合。

CONSTRUCTIONISM 构建精神

Learning happens particularly well when making 3D objects in the real world.

想取得最佳的学习效果,可以尝试在现实世界中创建3D物件。

HAND KNOWLEDGE 指尖智慧

LSP re-engages your hands in problem solving and gives you access to more of your unconscious mind than you would otherwise have when working with paper or computer screens.

LEGO® SERIOUS PLAY®引导双手回归思考的过程,相比在纸上或电脑上工作,指尖的智慧能更好帮助你深入自己的潜意识世界。

FLOW 源源灵感

Effective learning is what takes place when we are genuinely engaged in something.

当我们全身心投入的时候,有效学习便悄然开始。

 

INTERESTED IN LEARNING MORE ABOUT THE LEGO® SERIOUS PLAY® METHODOLOGY? CONTACT US NOW ON: D.SMETH@HEIKE-MADAI.COM

LEGO® SERIOUS PLAY® 大法好!

更多相关信息,欢迎随时邮件联系我们:

D.SMETH@HEIKE-MADAI.COM

YinYang Music Festival 2017

YinYang Music Festival 2017

YinYang Music Festival


How better to spend the Dragon Boat holiday than with a music party on top of the Great Wall? There is no better way and we at Heike-Mate therefore headed to the Great Wall in Tianjin to attend the legendary 2017 YinYang Music Festival!

这个端午节,你是在周边小城悠闲度假,

还是在家里畅吃蛋黄肉粽?

不过借着这次异常给力的天气,

黑客马黛团队倒是参加了一场酷到不行、

嗨到爆炸的音乐派对——

2017阴阳音乐节!

 

🎙🎉🎉

 

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Electronic music lovers from all corners of the world gathered on the top of the Great Wall for already the fourth edition of YinYang festival. The festival is among the World's most well-known and pioneering music festivals, and proudly boasts to be the only music festival with an actual music stage on top of the Wall. YinYang Music Festival seeks to educate young China about underground electronic music and the beautiful settings provide a chance for the collision and integration of ancient Chinese history and modern electronic music.

除了这个颇有些中国古代哲学意味的名字,这个阴阳音乐节的举办地点也有点厉害了,就黄崖关长城上!!!一边是青山环抱蜿蜒曲折的古旧长城,一边是人潮涌动激情魔幻的电音派对,文化与音乐的碰撞,古老与超前的融合,正是这场阴阳音乐节所赋予的意义。

 

🎸

 

Visitors had the opportunity to see a variety of well-known international guests such as Jack de Marseille, one of the founding fathers of the French electronic music scene. In addtion, SAVAGGIO from Berlin, Umeme Afrorave from Holland and lots of other excellent bands attended and gave the festivals visitors a great ride through different electronic music styles.

登上长城,这里有教父级的法国电音艺人Jack de Marseille,有中国本土元老级的电音艺术家Ben Huang,有另辟蹊径将小提琴和电音结合的柏林鲜肉组合SAVAGGIO,有来自荷兰的Umeme Afrorave电子乐队,还有更多燃爆现场的电子音乐人带来超震撼的感官刺激。

In addition to the awesome DJs, YinYang Music Festival features a great main stage with a 3D visual mapping experience, which turned the Great Wall into a moving visual art object. What's more, visitors had the opportunity to participate in various activities such as a sunrise Yoga session or a virtual reality 3D rollercoaster experience.

当然不仅限于音乐,阴阳音乐节还为每一个电音狂热粉准备了一场盛大的3D Mapping视觉艺术表演,给饱经沧桑的长城也披上了一层妖冶魅惑的外衣。另外,草地露营彻夜演出,甚至长城上的日出瑜伽都为这次的音乐节增添更多精彩。

Heike-Mate feels honored for the opportunity to participate in such a one of a kind of music festival like YinYang. We would like to give a huge thank you to all the awesome visitors and ofcourse the entire YinYang team, which includes volunteers from all over China and the World. To us, YinYang is one of the most inspring cultural events in the World, bridging gaps between culture and nationality for its diverse crowd of participants. 

而这次黑客马黛出现在阴阳音乐节上,除了基于对音乐的狂热痴迷,还有一个很大的原因就是大家不谋而合的“阴阳”精神。阴阳音乐节中的“阴阳☯”代表的是历史与现代、文化与音乐的冲撞和融合。同样地,黑客马黛团队创立黑客马黛茶之初,在设计茶饮logo的配色中也融入了”阴阳“含义。阴阳两极分饰白天和黑夜,诠释了Refresh Today-Activate Tonight,体现出黑客马黛茶带给饮茶人的平衡,不对抗,不激烈,缓缓地释放能量。

在这场为期三天、燃到沸点的阴阳音乐节中,黑客马黛茶也成了人手必备的派对饮料。爬长城、看演出,三天两夜昼夜不息还真是体力活。想要尽情享受这场视听盛宴,不仅要有难以浇灭的热情,更需要黑客马黛茶提供源源动力,才能在阴阳音乐节中hold住全场。

🎤🍻

 

COCKTAIL TIME! | 特别企划 狂马黛鸡尾酒

COCKTAIL TIME! | 特别企划 狂马黛鸡尾酒

AGUAMATE COCKTAIL

 


This week, in partnership with Sidechef, Oz-Vitae and Tippler, we at Heike-Mate bring you something special: The AGUAMATE cocktail. The AGUAMATE was developed by Oz-Vitae and is available for 24/7 home delivery through Tippler: Please press the link at the end of the article to order the cocktail set!

本周,黑客马黛携手晒厨易,Oz-Vitae与Tippler,为你呈现一款特制饮品:狂马黛鸡尾酒。制作所需的AGUAMATE,由我们的合作伙伴Oz-Vitae带来,并由Tippler提供全天候送货上门服务:欢迎点击文末链接订购鸡尾酒套装!

The AguaMate is based on South-American Mate-tea and Aguardiente, which make it a 100% South-American cocktail. The Aguardiente is a Star anise based spirit that goes hand in hand with the strong Mate-tea flavor and the apple-citrus sourness of the limes - perfect for hot summer days or nights. 

狂马黛以源自南美的马黛茶和阿苏克酒为基底调制而出,是一种百分之百南美风味的鸡尾酒。其中的阿苏克酒则是以大茴香为基调,混合绝佳的马黛茶,再点缀些许柑桔苹果的微酸,带来绝美的夏日风情。

 

Ingredients

所需材料

 

  Heike-Mate 黑客马黛茶

Heike-Mate 黑客马黛茶

Heike-Mate is a natural energy drink based on South-American Yerba-Mate tea. One bottle of Heike-Mate gives you a sustained, mellow energy boost that leaves you less jittery than other caffeinated drinks do. This is due to the natural caffeine in Heike-Mate, which makes it a carefree pick-me-up: day or night.

黑客马黛茶是一种天然健康的饮料,灵感源于南美洲耶巴马黛茶。黑客马黛为你提供均衡美味的源源动力的同时,却不会像其它咖啡因饮品带给你心悸不安的感觉,这完全归功于黑客马黛内所含的天然咖啡因。让他成为你健康无忧的活力源泉,伴你度过每一个白天黑夜。

  Aguardiente Blanco del Valle

Aguardiente Blanco del Valle

Aguardiente Blanco del Valle is a traditional Columbian spirit made from sugar cane with Star anise notes. Blanco del Valle is among the best spirits of the Colombian Andean Region and is made in Cali City, which is the capital of the Salsa Dance, famous for its happy people and dancing culture.

布兰克哥伦比亚新阿苏克酒是‍一种传统的哥伦比亚酒,以甘蔗为原料,添以大茴香的基调。凭借传统而独特的风味,布兰克酒也成为哥伦比亚安第斯地区酒水界的翘楚。而制作布兰克的卡利城又被称为莎莎舞之都,热情友好的人们和悠久的莎莎舞文化使这座城市广负盛名。

 

Components Tippler kit

完整套装构成

 

You can make 12 cocktails with one Tippler Kit!

• 4 bottles Heike-Mate

• 2 bottles Aguardiente Blanco del Valle 375ml

• 6 limes, small bag of Ster anise

• 24 sugar sachets

• Cocktail shaker set

 

• 4罐黑客马黛

• 2罐布兰克哥伦比亚新阿苏克酒

• 6个莱姆.少许大茴香

• 24包糖

• 鸡尾酒混合组

 

How to...

充满爱的小教程

 

Step 1

Cut the lime in two

把莱姆切成两半

Step 2

Add half a lime to the Jigger (metal cup shaped like a shot glass)

将半颗莱姆挤汁并以量杯盛装(金属量杯形状类似shot杯)

Step 3

Add to the shaker: 1.5 shot of Aguardiente

加入1.5份的布兰克哥伦比亚新阿苏克酒并完整混合

the lime juice,

加入莱姆汁

2 sugar sachets,

2份糖

Step 4

Add 3 ice cubes, close the shaker, and shake in a front to backward motion on shoulder height for about 10 seconds until all the ice is crushed and the ingredients are mixed.

盖上摇杯并大幅度摇晃10秒(约从胸前到肩上的高度),摇晃充分并确定冰块均匀碎裂。

Make sure to hold the top and the bottom of the shaker closed while in the process of shaking.

摇动时请确保拿稳摇杯上部及下部避免饮料外漏。

Step 5

Add 4 ice cubes to a tall glass and pour out the inside mix using the strainer.

在玻璃杯中放入4块冰块并倒出调制完成的酒,冰块渣需过滤。

Step 6

Add 1/3 of a bottle of Heike-Mate to the glass

加入1/3罐的黑客马黛在杯里。

Step 7

Give the mix a quick stir with the cocktail spoon

以调酒杓在杯中快速搅拌

Step 8

Garnish with a piece of lime and the Star anise.

以莱姆装饰及大茴香装饰

Enjoy your AguaMate!

尽情享受狂马黛

BEHIND THE LOGO | 一杯茶饮logo的诞生需要几步

BEHIND THE LOGO | 一杯茶饮logo的诞生需要几步

BEHIND THE LOGO



With an out of the ordinary drink like Heike-Mate comes an out of the ordinary logo. People often tell us our logo looks cool and different, but are unaware that actually a lot of thought went into the design. When we developed Heike-Mate, we conducted an extensive research where we interviewed about 80 (mainly Chinese) people living in Shanghai to figure out what label and flavor would work best.

一杯像Heike-Mate这样特立独行的茶是如何在芸芸众生中脱颖而出的?首先,得有一个够酷的品牌logo。平时在市集等线下活动中,总有好奇宝宝对黑客马黛的logo设计表现出强烈的兴趣,为什么以黑白为主色?这么与众不同的设计背后有什么含义?今天黑客马黛团队就为你们授业解惑。

This eventually resulted in the current version of Heike-Mate: a healthy energy drink based on Yerba-Mate tea with a daring black and white label. We hope that all the effort we put into the design of our logo somehow resonates to our end customer and inspires them to create with the same creativity and dedication as with how we made Heike-Mate.

或许有人认为黑客马黛茶就是以茶为主、设计感logo为辅结合下的功能饮料,不过这样也太小看Heike-Mate了。为了迎合本土吃货们的口味,黑客马黛团队做了一次细致谨慎的调查研究,通过80多次的采访、测试了9种马黛茶,最后成功挑选出最受欢迎的一种。而这种被上帝选中的茶叶也最终成为我们黑客马黛茶中的主原料,诞生了这杯拥有黑白标识的健康茶饮。

 

⚫️⚪️

- The Colors 黑白色调-

 

We developed Heike-Mate as a natural energy drink for people active in the Chinese Startup scene. Startups run hectic schedules and its people can use a boost from time to time. This boost usually comes in the form of a coffee or energy drink. We at Heike-Mate believe that these ordinary caffeinated drinks are actually not that helpful: they bring you out of balance. They give you a short energy boost, but after the caffeine, sugar, or whatever is in there wears off, you end up with a feeling of down and a period of low energy. 

坦白说,Heike-Mate就是为中国的创业型公司而设计的一款饮品。Startups的精英骨干深陷创业初期的紧张局势,免不了加班加点、分身乏术,于是需要续杯的咖啡来支持待机、提神醒脑。但事实上,咖啡和其他能量饮品只能暂缓燃眉之急,达到短暂的精神亢奋。当咖啡因和糖分消耗殆尽,之后反而更觉精神萎靡。

With Heike-Mate this is not the case: we deliver a long and mellow energy boost without the kick and the drop. Just like YinYang, we choose the colors black and white to show the balance aspect of our drink: with Heike-Mate you can bring your day into balance.

而Heike-Mate解决了这种状况,没有峰值和低谷,缓缓地平稳地给身体注入能量。如同阴阳两极,黑客马黛选择以黑白作为logo主色也是想体现出饮品的一种平衡,不对抗、不冲撞,缓缓地为你的工作时光提供源源动力。

The colors black and white also indicate that Heike-Mate is suitable for consumption either during the day or night. Hence our slogan: Refresh today - Activate Tonight.

同时,Heike-Mate的黑白配色也是对于白天和黑夜两者状态的完美写照,正如我们的口号:Refresh Today - Activate Tonight.

 

🔖

- The Name 名字由来 -

 

So why did we choose the name Heike-Mate? The Mate part speaks for itself since our main ingredient is of course Yerba-Mate tea, also known by its shorter name: 'Mate' (pronounce as mah-teh). Heike or 黑客 means computer hacker in Chinese. With Heike-Mate, we want to give people the opportunity to 'hack their day'. 

黑客马黛 (Heike-Mate)这个名字又如何得来?Mate这一部分来源于黑客马黛茶中的主要原料耶巴马黛茶(Yerba-Mate),简写为Mate。Heike或者黑客就是中文里的电脑黑客,如同每一个码农潜心掌握代码,我们也希望通过黑客马黛茶,每个人都能驾驭自己的时间

Heike, which is a German girls name, also refers to the German Chaos Computer Club: a group of computer hackers that initially started consuming Mate-iced-teas. The font style of"Heike-Mate" reflects Heike-Mate's young nature: we are a newborn brand representing something new.

另外,Heike-Mate的字体风格表达了黑客马黛茶年轻而极具活力的形象。

 

➰〰️

- The lines and dots 线点组合-

 

 

What's going on with all those lines and dots? The lines reflect Heike-Mate's energy content. Heike-Mate does indeed contain a lot of energy: it's about the strength of 1.5 cups of coffee. The dots reveal that Heike-Mate is carbonated, which is something that is very uncommon to drinks containing tea in China.

这些点点线线是什么意思?logo中的线条反映了黑客马黛茶的能量成分,黑客马黛提供的能量就好比1.5杯咖啡中所含的能量。而logo中的点则说明了黑客马黛茶中的碳酸成分,这在当地的冰茶中并不常见。

 

🌿

- The Tea Leaves 马黛茶叶 -

 

Heike-Mate's main ingredient is Yerba-Mate tea: an important feature that makes us stand out from other caffeinated drinks. The tea leaves on the top part of our logo reflect this characteristic, thus making Heike-Mate an energy tea.

最后的茶叶部分用来锦上添花。黑客马黛茶是基于耶巴马黛茶而完成的,所以我们想要突出马黛茶叶,也突出黑客马黛最大的特点——无限活力。


640-49.jpeg

And this is how we ended up with our final Heike-Mate logo. 

于是所有元素相加,就成就了Heike-Mate最后的品牌logo。

 

While developing Heike-Mate, we felt that it was most important that we would create a logo that we feel represents our company personally. By taking this much time, research, and effort, we were able to create something that inspires us and our customers to push forward. With Heike-Mate, we hope to inspire our customers to pursue their own dreams with the same creativity and dedication as with how we made Heike-Mate.

每一个小小的品牌logo背后都藏着一份宏大的梦想和更多难言的艰辛。时间与实践堆砌下的创意与诚意才是我们创造黑客马黛茶的初衷,所以同样,也希望我们能为每一位顾客在追逐梦想的道路上带去源源不断的动力。


 

HEIKE-MATE @ Yin Yang Festival 2016 - Great Wall

Located on the amazing Great Wall of China, the Yin Yang music festival blew us away! Yin Yang was a one of a kind experience and the HeiKe team was proud to energize and quench the thirst of the Festival's visitors with HeiKe-Mate.

阴阳音乐节带领我们来到了长城,它是一种全新的体验,HEIKE团队非常自豪地让前来参加音乐节的人们热切的渴望并且激动地想要HEIKE茶。

Yin Yang reflects China's upcoming alternative electronic music scene and aims to educate its crowd about the fun and lifestyle around non-commercial electronic music in China. The festival is therefore non-profit and visitors are even allowed to bring their own food and drinks. Fortunately for us, even those who brought along many crates of beer couldn't resist the temptation of ordering a cold bottle of HeiKe to revitalize their minds and bodies!

阴阳音乐节反映出中国对于即将到来的不同于常规的电子音乐所带来的场景和给中国带来不一样的快乐生活方式及特殊的音乐节体验的目标。因此这个音乐节并不以营利为目的,甚至允许参与的人来自己的饮料和食物前来,但是即便如此,那些带来了一箱箱啤酒的人们,还是忍不住地前来购买许多的HEIKE茶来给自己的身体给予源源不断地能量。

The festival is held on the beautiful HuangYaGuan (黄崖关长城) section of the Great Wall. This part features sections build in the Northern Qi Dynasty (550 - 557) and brick battlements laid in the Ming Dynasty (1368 - 1644). It is truly a magical spot!

音乐节在天津黄崖关长城举办,这个长城从秦朝开始初建模型,到明朝正式建成。

The line-up of the festival did not underdo for other big electronic music festivals worldwide. Acts such as HVOB, Peer Kusiv, and Citizen Kain all played DJ-sets and live-performances that did not allow you to stand still. Besides the international headliners, the festival featured more than 30 other talented and unique performers from all over China and the World. Bottles of chilled Heike Mate gave everyone the necessary energy to dance throughout the night.

阴阳音乐节并不像世界上其他的电子音乐节那样,没有拚尽全力。此次音乐节上我们邀请了例如HVOB, Peer Kusiv, Citizen Kain等前来演出,他们的现场演出甚至都不允许你只是站立在那里,每一瓶HEIKE都给你疯狂整晚跳舞的能量,除此之外,更有超过30名极具天赋和能力的来自世界各地艺术家在音乐节上演出。

The festival itself has an amazing vibe. Standing on the Great Wall while dancing to killer beats is truly an amazing experience! The sunrise was one of the most memorable moments with the sun slowly rising and locals in the distance practicing Tai Chi on the Great Wall. We were proud to take part in this amazing music festival and are grateful for the great response we got of the Yin Yang crowd!

这真是一个难以置信的音乐节,你可以想象一下,你站在历史深厚的伟大长城上,聆听着超酷的音乐并且跳着舞,缓缓地威风吹过,在长城上看着日出,旁边还有人在打着太极,这真是疯狂,大家不知疲倦的跳了三天,而HEIKE就像你最好的朋友一样,给你带来源源不断的能量。非常开心HEIKE能够参与到这个盛大的party中,并且成为了最受欢迎的饮料之一,这个音乐节只有非常酷的参与者带着很酷的饮料,在一个酷的地点上party,永远不会忘记那段时光,HEIKE是最好的能源供应商!

A big shout out to the Mansion crew, Tianjin government, and all other organizers and participants for making it a festival to never forget! We hope to join you again for next year's festival!

非常感谢MANSION团队,天津政府,以及所有组织者和参与者,举办了如此难忘的一次音乐节,HEIKE团队希望明年还能够参与其中!